Tacos, to the power of So/. So/Taco is a humble homage to the mighty Mexican street food that shares its form with cultures worldwide. Whether it is a tortilla, teff, roti, or even sliced bread, wrapping food in a comforting shell is unanimously loved by all.
San Diego's Mexican cuisine is known the world over as the home of Americanized versions of traditional Northern Mexican street food like the California Burrito and the Fish Taco. Serving San Diego's diverse transplant population, authentic Taco Shops have made these flavorful offerings available on almost every corner.
So/Taco is a restaurant platform designed to bring the comfort, flavor, and convenience of the corner Taco Shop to markets across America. With an emphasis on fresh ingredients, the So/Taco menu is designed for efficient preparation that conforms to local taste buds and diverse lifestyles.
The So/Taco menu activates guests' senses. The culturally inspired flavors could be considered fusion in nature. However, the menu remains comforting, humble, and approachable. Modern dietary needs like (Paleo/Keto/Low Carb) grain-free tortillas are counterbalanced with richness and depth of flavor.
With efficient preparation, quick ticket times, and location-optimized seat turnover, So/Taco offers a strong business plan focused on rapid growth. Targeting influential locations, we believe that So/Taco provides the potential for trendy popularity while remaining long-lasting due to a nimble brand pillar. Delicious, fresh ingredients, designed to work as a quick lunch, family takeout, or dine-in destination.
We want all So/Taco guests to be life-long advocates. Our goal is a post-meal sentiment of, "holy shit, that was So/Fire, So/Bomb, So/(F******g) Good, So/Taco."
