DELIVER PRODUCTS
THAT EXCEED YOUR
EXPECTATIONS
"...Umm, Every agency thinks they exceed expectations." - you
It sounds like an obvious goal, but consistently achieving satisfied clients can be elusive. We've cracked the code. Our culture concept of "So/" ensures that all project participants are positively contributing to an environment that produces impactful, original content and strategy that performs. We aim to re-ignite our clients' inner-fire and help reimagine their projects in a way they never thought possible.
Through efficient discovery, we create clear expectations. Once goals are defined, we execute purposeful deliverables which exceed KPI's through a collaborative workflow that fosters a sustainable client-partner relationship. We track, and analyze the data produced from these campaigns gleaning optimizations for future campaigns.
Content production and strategy are closely linked but not always synchronous, which is why we approach every project with a focus on refining over-arching, generalized goals to produce targeted initiatives that deliver on ROI. This approach reinforces the brand ethos while emphasizing the value proposition and product differentiation. This model is how we achieve the concept of "So/." We want our clients and their customers to react emotionally to the content we produce. We want you to say, "That is So/Rad."
/sō/
adverb
to such a great extent.
/'radək(ə)l/
adjective
relating to or affecting the fundamental nature of something; far-reaching or thorough.
WE HELP BRANDS
STRATEGIZE &
DELIVER FOCUSED
MESSAGING
campaign/new balanced flavors
campaign/terpene profiles, legalization
message/free drink promotion
WE CARE
ABOUT YOUR PRODUCT
VALIDITY
"...my product is valid,
I'm sure of it."
- you
All products have tangible and intangible qualities that contribute to the overall potential for capturing market share. When onboarding new clients, So/Rad creates a product matrix that contains data on tangible variables. These metrics will help define quantitative markers that we use to glean information on the validity of your offering. This process is designed to help determine "why your product is valid, or where can it be improved to be more competitive."
Once we know how the product fits into the landscape, we can determine which channels will be most effective and what type of content will produce the greatest return.
The antithetical (non-quantitative intangible) qualities are not as easy to define, but this is where our analysts can create algorithmic methods to produce new information that reinforces causality on current and predictive analytics.
These methods add up to improved attribution and significantly increase the confidence of the risk mitigation plan. This information is valuable in determining your market strategy's overall validity, not just on a single campaign.
AH, THe good old days. when tv commercials ruled
marketing was so easy back then
There was a time when determining a national marketing strategy was pretty straightforward. It was also expensive, took a boardroom of egotistical execs, a large advertising agency, Hollywood production crew, craft & catering, network television, actors & models, high priced photogs, satellites, cable companies, billboards, magazines, you get the picture. Having your message break through to the mainstream was not a possibility without everyone getting a cut of your profits. The internet changed all that. Woohoo!!!
Not really. Unfortunately, viral marketing explosions and the massive organic reach of early social platforms have led business leaders to the opinion that all a brand needs is a video of a pooping unicorn to get ridiculous ROI for their campaign. Viral videos don't work. True, there were a few Cinderella stories, but here's the problem. It was the business equivalent of playing the lottery, and furthermore those are now, "the good old days."
The advertising channels still want their cut and there are more to choose from. As a business leader, what can you do to maximize your marketing investment? So/Rad has developed a content utilization (CU) and content impact (CI) score that can help you determine the disposability and expected impact of produced content. For instance, evergreen content like product photography has a high CU and CI, while seasonal social content has a low CU but a potentially high CI. It is our goal to maximize your spend, create multi-purpose content that satisfies cross-departmental needs, and ultimately work towards your North Star Metric.
Using these methods, So/Rad helps you extend your reach, engagement, and awareness while having a more predictable ROI outcome.
HOLLISTIC MARKETING ASSETS TO SERVE MULTIPLE PURPOSES
Top-quality assets can say a lot about your company. We believe that consistency and quality across all marketing channels conveys your brand standards in your product offerings. Quality doesn't always mean over-produced, or expensive. Quality is first met with aesthetic appropriateness. We cut our teeth in both finicky-artistic, and highly-regulated verticals. We are adept at working within a strict brand-book but are also equally at-home to bringing new creativity where needed.
Make Them Love you so much they get face tats
metaphorically, of course.
It's become the age of influencers. Marketing mercenaries that can make or break your brand. Not to say that influencer marketing isn't effective, but what you really want is true advocacy. People who will spread the word regardless of compensation. Easier said, than done. As part of the concept of 'So/" we believe that the cornerstone of building advocacy is a NO SWINDLE approach to business. We are committed to working with partners that value product quality, fair pricing, and a focus on sustainability. Not just environmental sustainability, but the practice of building consumer trust through honesty, and authenticity.
We don't believe in cause marketing. In fact, we think it is one of the most manipulative, hypocritical tactics of the last century. We want brands to give back to the community, but not as a way to increase revenue.
We value artists, creators, and innovators. While every project can't be edgy, and driven by artistic integrity, we do our best to capture our clients ethos through thoughtful design, flawless execution, and brilliant strategies. We want your message to come through in a way that your customer journey results in a symbiotic connection. This is how you create true advocates.
The team at So/Rad is committed to building lasting brand partnerships. Our capabilities include: Brand Strategy, Predictive Analytics, Art Direction, Content, Visual Identity, E-commerce, Go-to- Market Strategy, Full-stack Development, Digital Advertising, Campaign Development, Film & Video Production, 3D, Motion Graphics, Product Design & Visualization. We are confident that our team can increase your ROI and streamline your companies processes for generating and managing your marketing initiatives.